Campaign
Integrated marketing campaigns for product launches, brand growth, and pivots. Strategic creative direction, messaging frameworks, and multi-channel execution across digital, social, email, and content — strategy-first work that drove measurable results.
Get StartedStrategy-First Multi-Channel Execution
This initiative centered on integrated, multi-channel marketing campaigns, with a strong emphasis on the development of digital assets and performance evaluations. The campaigns included strategic input from external consultants to enhance the production, management, and future performance of digital assets.
From CRM transformation to nationwide audience activation, the work was engineered to align with firm-wide objectives, deliver impartial oversight, and convert strategy into measurable lift.
Selected Campaigns
A concurrent, multi-front engagement spanning brand identity rollout, CRM migration, digital asset development, and full-funnel campaign execution — delivered across overlapping teams and timelines. The initiative required modernizing a legacy, paper-based operational model into a unified digital ecosystem without disrupting active casework or compromising firm integrity. Stephanie operated as the connective layer across creative, technical, and partner-level stakeholders, translating decades of established practice into faster, system-driven workflows. The HubSpot CRM transition anchored the broader infrastructure shift, replacing manual policy intake with automated pipelines while preserving the firm's diligence standards. Every workstream — brand, content, performance, and platform — moved in parallel under a condensed launch window.
It's All You
Integrated, multi-channel marketing campaign with a primary focus on social and experiential activities, activated both on and off college campuses, as well as nationwide for non-college Generation Y / Millennial audiences. This was accomplished in a seven-person group through virtual online meetings, with the campaign book It's All You designed by Stephanie.
Ram Truck — You Earned It
Campaign to present the client as an up-and-comer in the truck industry, compiling focus group research results. Created in an eight-person group, the campaign book You Earned It was developed by Stephanie.
wkrm Design Agency
CLIENTS: Center for Integrated Design (CID), Texas Health Improvement Network (THIN) & wkrm Design Agency. This 12-person, full-service design agency co-designed with clients to tackle diverse challenges that yielded lasting impact. The agency's forward-thinking process delivered a fresh perspective while carefully balancing professional quality and affordability.
Campaign Capabilities
- Integrated multi-channel campaign strategy
- Messaging frameworks and creative direction
- Digital asset development and rollout
- Concept development and creative integration
- Audience research and focus group synthesis
- Campaign book and presentation design
- CRM evaluation, selection, and implementation
- Performance reporting and insights documentation
- External consultant coordination and oversight
- Confidentiality-sensitive campaign management
Interested in campaign work?
Tell me what you're building, who it's for, and what winning looks like to you.
Bring the problem.
The strategy, the craft, and the execution are mine.
The rest is craft.
Get StartedIn Their Words
“Stephanie is a true pro. She's extremely organized. Her communication skills are off the charts and she's just plain nice. It's a true privilege to work with her. Give her 1% of your confidence and she'll earn the rest!”
Jeff Crilley
Emmy Award-Winning Reporter · CEO, Real News Public Relations & Real News Studios · Eagle Scout
“Stephanie was so helpful, caring, patient, and her cheerful attitude lights up the room. She valued hard work, and dedication to any project sent her way!”
Cimone Key
International Award-Winning Design Agency Owner · CK Creative Studio
“Stephanie has absolutely transformed our team and business. We are beyond pleased to work with her on developing and building our brand. Her insights, knowledge, energy, and diligence are remarkable. The best part though — she is an absolute JOY to work with!”
Daren Martin, PhD
WSJ & USA Today Bestselling Author · International Keynote Speaker
“In the short time I worked with Stephanie, I was immediately impressed with her professionalism, knowledge, energy, insights and business acumen. The positive energy she exudes exemplifies her confidence and innate ability to quickly grasp data and articulate proven insights and systematic action plans. I would highly recommend Stephanie to any organization looking to optimize performance.”
Amy Factor
Director of Account Management · Vital WorkLife