This initiative centered on integrated, multi-channel marketing campaign(s), with a strong emphasis on the development of digital assets and performance evaluations. The campaigns included strategic input from external consultants to enhance the production, management, and future performance of digital assets.

A key component of these was the evaluation and selection process for a Customer Relationship Management (CRM) platform. The firm, which had historically relied heavily on paper-based policies and procedures, faced significant challenges transitioning to a digital environment. Stephanie played a pivotal role in this transformation by leading the law firm's transition to HubSpot as its CRM platform.

INSIGHTS

REPORT

Despite sharing the same last name as one of the firm's partners, Stephanie maintained and upheld her professional independence throughout the projects. She worked closely and exclusively with partner, Robert Crain, ensuring transparent communication, impartial guidance, unbiased oversight, and alignment with the firm's objectives at every stage of the project.

Integrated, multi-channel marketing campaign with a primary focus on social and experiential activities, activated both on and off college campuses, as well as nationwide for non-college Generation Y/Millennial audiences.

This was accomplished in a seven-person group through virtual online meetings, with the campaign book, It’s All You designed by Stephanie.

IT'S ALL YOU

Campaign to present itself as an up-and-comer in the truck industry, compiling focus group research results.

Created in an eight-person group, the campaign book, You Earned It was developed by Stephanie.

YOU EARNED IT

Clients: Center for Integrated Design (CID), Texas Health Improvement Network (THIN) & wkrm design agency

This 12-person, full-service design agency co-designs with clients to tackle diverse challenges that yield lasting impacts. The forward-thinking process of the agency delivers a fresh perspective, while carefully balancing professional quality and affordability.