Social media strategy, content creation, and management for brands seeking growth, engagement, and consistency. Platform strategy, campaigns, and creative execution across Instagram, TikTok, LinkedIn, Facebook, and YouTube — results-driven, strategy-first.
Get StartedSelected work demonstrates thoughtful positioning, cross-platform alignment, and meaningful audience connection across legal, executive coaching, cybersecurity, and creative-agency verticals. Every post was purposeful — built for impact, not volume.
From feed architecture and captions to platform-specific creative, content was designed to boost visibility, signal authority, and foster sustainable engagement. Strategy always guided execution.
Featured here is Instagram content from multiple clients and in-house work, representing one channel within comprehensive social media strategy and management — including blogs, email campaigns, and short- and long-form video. Each project was informed by research, experience, and adaptability to cultural and market shifts.
Position a Dallas-based personal injury firm with national and international reach as the authority on truly catastrophic cases — without the visual noise common to legal advertising. The firm holds $350M in client settlements; the social presence had to signal that gravity.
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Build a distinct bilingual social identity for Of Counsel Javier Perez within the larger Crain Brogdon family — translating employment and catastrophic injury expertise into a presence that resonated with a community that needed trusted counsel against some of the largest companies in the world.
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Translate the thought leadership of "The Culture Architect" — a Trusted Advisor to Fortune 500 and small-business leaders alike — into a social presence that supported keynote bookings, book sales, and advisory engagements without diluting executive-tier authority.
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Make cybersecurity training feel human. The Cybermaniacs' platform built cyber-secure humans "one laugh at a time," combining behavioral science with creativity and fun. Social had to carry that contradiction — playful tone, serious stakes — without losing either.
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Position a Dallas-based boutique studio — founded by international Creative Director Cimone Key, with experience across three Fortune 500 advertising agencies — as the relevance-keeping partner for clients navigating an ever-shifting branding landscape. Social had to telegraph adaptability without losing the studio's signature personal style.
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Explain what you're building, the people you want to reach, and what the definition of success looks like to you.
The rest is craft.
Get StartedDriven by curiosity and built for impact. This is where bold thinking meets thoughtful execution—transforming vision into resilient structure.
From establishing new directions to refining complex systems, I provide the discipline, confidence, and support to help you move forward and achieve your goals.
Let’s build.
