Discipline 03 of 08
Campaign
Integrated marketing campaigns for product launches, brand growth, and pivots. Strategic creative direction, messaging frameworks, and multi-channel execution across digital, social, email, and content — strategy-first work that drove measurable results.
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08 Disciplines
Currently — Campaign
Approach
Strategy-First Multi-Channel Execution
This initiative centered on integrated, multi-channel marketing campaigns, with a strong emphasis on the development of digital assets and performance evaluations. The campaigns included strategic input from external consultants to enhance the production, management, and future performance of digital assets.
From CRM transformation to nationwide audience activation, the work was engineered to align with firm-wide objectives, deliver impartial oversight, and convert strategy into measurable lift.
Featured Clients · Click to Jump
Featured Work
Selected Projects
This initiative centered on integrated, multi-channel marketing campaigns, with a strong emphasis on the development of digital assets and performance evaluations. A key component was the evaluation and selection process for a CRM platform — the firm, historically reliant on paper-based policies, faced significant challenges transitioning to digital. Stephanie led the law firm's transition to HubSpot as its CRM platform.
Digital Campaign Build
View — Canva Build
Digital Campaign Build
Insights
Insights Document
Channel performance, engagement signals, and optimization recommendations.
Report
Campaign Report
Full performance summary covering reach, conversion, and ROI across channels.
Result
Despite sharing the same last name as one of the firm's partners, Stephanie maintained and upheld her professional independence throughout the projects. She worked closely and exclusively with partner Robert Crain, ensuring transparent communication, impartial guidance, unbiased oversight, and alignment with the firm's objectives at every stage.
It's All You
Integrated, multi-channel marketing campaign with a primary focus on social and experiential activities, activated both on and off college campuses, as well as nationwide for non-college Generation Y / Millennial audiences. This was accomplished in a seven-person group through virtual online meetings, with the campaign book It's All You designed by Stephanie.
It's All You — Campaign Book
View — Campaign Book
It's All You
Result
A coordinated on/off-campus activation framework, supported by experiential and social channels, paired with a presentation-ready campaign book carrying the full strategic and creative argument.
Ram Truck — You Earned It
Campaign to present the client as an up-and-comer in the truck industry, compiling focus group research results. Created in an eight-person group, the campaign book You Earned It was developed by Stephanie.
You Earned It — Ram Truck
View — Campaign Book
You Earned It
Result
Research outputs were synthesized into a fully developed campaign book — concept, audience, channels, and execution path documented for the client's review.
wkrm Design Agency
CLIENTS: Center for Integrated Design (CID), Texas Health Improvement Network (THIN) & wkrm Design Agency. This 12-person, full-service design agency co-designed with clients to tackle diverse challenges that yielded lasting impact. The agency's forward-thinking process delivered a fresh perspective while carefully balancing professional quality and affordability.
wkrm — Agency Portfolio
View — Portfolio
wkrm Portfolio
Result
Co-designed campaign work was delivered across CID, THIN, and wkrm engagements, with the agency portfolio compiled as a single, presentation-ready reference for prospective clients.
What's Included
Campaign Capabilities
- Integrated multi-channel campaign strategy
- Messaging frameworks and creative direction
- Digital asset development and rollout
- Concept development and creative integration
- Audience research and focus group synthesis
- Campaign book and presentation design
- CRM evaluation, selection, and implementation
- Performance reporting and insights documentation
- External consultant coordination and oversight
- Confidentiality-sensitive campaign management
Let's Build Something
Interested in campaign work?
Explain what you're building, the people you want to reach, and what the definition of success looks like to you.
The rest is craft.
Get StartedWorking with Stephanie
In Their Words
"Stephanie is a true pro. She's extremely organized. Her communication skills are off the charts and she's just plain nice. It's a true privilege to work with her. Give her 1% of your confidence and she'll earn the rest!"
Jeff Crilley
Emmy Award-Winning Reporter · CEO, Real News Public Relations & Real News Studios · Eagle Scout
"Stephanie was so helpful, caring, patient, and her cheerful attitude lights up the room. She valued hard work, and dedication to any project sent her way!"
Cimone Key
International Award-Winning Design Agency Owner · CK Creative Studio
"Stephanie has absolutely transformed our team and business. We are beyond pleased to work with her on developing and building our brand. Her insights, knowledge, energy, and diligence are remarkable. The best part though — she is an absolute JOY to work with!"
Daren Martin, PhD
WSJ & USA Today Bestselling Author · International Keynote Speaker
"In the short time I worked with Stephanie, I was immediately impressed with her professionalism, knowledge, energy, insights and business acumen. The positive energy she exudes exemplifies her confidence and innate ability to quickly grasp data and articulate proven insights and systematic action plans. I would highly recommend Stephanie to any organization looking to optimize performance."
Amy Factor
Director of Account Management · Vital WorkLife
