Discipline 03 of 08

Campaign

Strategy. Integrated. Measurable.

Integrated marketing campaigns for product launches, brand growth, and pivots. Strategic creative direction, messaging frameworks, and multi-channel execution across digital, social, email, and content — strategy-first work that drove measurable results.

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08 Disciplines Currently — Campaign
Video Branding Campaign Website Illustration Social Written Photo
Approach

Strategy-First Multi-Channel Execution

Selected campaigns reflected integrated, multi-channel work emphasizing concept development, creative integration, and coordinated digital asset delivery. Each engagement combined research, creative direction, and performance evaluation — moving from insight to messaging framework to launch.

From CRM transformation to nationwide audience activation, the work was engineered to align with firm-wide objectives, deliver impartial oversight, and convert strategy into measurable lift.

Featured Clients · Click to Jump
Crain BrogdonLLP It's All YouNational Campaign You Earned ItRam Truck Campaign wkrmDesign Agency Crain BrogdonLLP It's All YouNational Campaign You Earned ItRam Truck Campaign wkrmDesign Agency
Featured Work

Selected Campaigns

Examples reflected strategic design and execution of multi-channel campaigns, highlighting concept development, visual direction, and coordinated deliverables.

Crain Brogdon, LLP

crainbrogdon.com ↗

An integrated, multi-channel marketing campaign with a strong emphasis on digital asset development and performance evaluation. The firm transitioned from paper-based policies to a fully digital operation — Stephanie led the CRM platform evaluation and selection, ultimately moving the firm to HubSpot, while preserving professional independence despite sharing a last name with one of the partners.

Campaign Asset
Digital Campaign Build
Multi-asset rollout designed and managed end-to-end, with creative direction across formats.
View on Canva →
Performance
Insights Document
Channel performance, engagement signals, and optimization recommendations.
Open Insights →
Reporting
Campaign Report
Full performance summary covering reach, conversion, and ROI across channels.
Open Report →
RESULT — The firm completed a full transition to a digital CRM environment, with HubSpot stood up as the system of record and external consultant input integrated to strengthen future asset performance.

It's All You — National Campaign

Gen Y/Millennial Activation

An integrated, multi-channel marketing campaign with a primary focus on social and experiential activations — deployed both on and off college campuses, and nationwide for non-college Generation Y and Millennial audiences. Developed in a seven-person group via fully virtual collaboration, with the campaign book designed by Stephanie.

Campaign Book
It's All You
Designed campaign book documenting strategy, audience insights, and creative direction.
Open Book →
RESULT — A coordinated on/off-campus activation framework, supported by experiential and social channels, paired with a presentation-ready campaign book carrying the full strategic and creative argument.

Ram Truck — You Earned It

Focus-Group-Driven Campaign

A campaign positioning the client as an up-and-comer in the truck industry, compiled from focus group research and competitive insight. Developed in an eight-person group, with the campaign book designed by Stephanie.

Campaign Book
You Earned It
Research-driven campaign book translating focus group findings into messaging and rollout.
Open Book →
RESULT — Research outputs were synthesized into a fully developed campaign book — concept, audience, channels, and execution path documented for the client's review.

wkrm Design Agency

CID · THIN · wkrm

A 12-person, full-service design agency that co-designed with clients — including Center for Integrated Design (CID) and Texas Health Improvement Network (THIN) — to tackle diverse challenges with lasting impact. The agency's forward-thinking process balanced professional quality with affordability for a wide range of campaign and brand engagements.

Agency Portfolio
wkrm Portfolio
Selected agency work across campaign, brand, and creative deliverables for CID and THIN.
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RESULT — Co-designed campaign work was delivered across CID, THIN, and wkrm engagements, with the agency portfolio compiled as a single, presentation-ready reference for prospective clients.
What's Included

Campaign Capabilities

  • Integrated multi-channel campaign strategy
  • Messaging frameworks and creative direction
  • Digital asset development and rollout
  • Concept development and creative integration
  • Audience research and focus group synthesis
  • Campaign book and presentation design
  • CRM evaluation, selection, and implementation
  • Performance reporting and insights documentation
  • External consultant coordination and oversight
  • Confidentiality-sensitive campaign management
Working with Stephanie

In Their Words

"Stephanie's strategic mind and creative range allowed the firm to move from idea to fully built campaign without losing momentum. She translated complex objectives into coordinated assets that landed across every channel."


Robert Crain

Partner // Crain Brogdon, LLP

"She handled the CRM transition with the same care she brought to creative — methodical, transparent, and built for the long term. The firm's digital footing is stronger because of her work."


Crain Brogdon Leadership

Stakeholder Feedback // Digital Transformation Initiative

"Stephanie is a gift, and she should be treated as such. Her strengths include creativity and an ability to take someone else's vision and bring it to life — she nails this. She exceeds expectations on her job. Everybody that knows Stephanie, likes Stephanie."


Yvette Grove

Paragon Realtor // Children's Book Author, Lily's Deliciously Different Day

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